Product Design
End to end flows for fintech, proptech and AI products, carried on a design system so the next ten screens stay consistent.
- End to end app and web flows
- Design systems from scratch
- Conversational and form UX
Senior Product Designer, Lagos
DESIGNWITHEVIDENCE
A statistics degree, six years in product, 80+ projects shipped.Every decision tied to a number: +1050% completion, 640% AOV, -50% churn.
(02) Approach
Every screen is a hypothesis. I design it, measure it, and keep only what moves the number.
HypothesisDesignEvidence
(03) Capabilities
WHAT I DO
UX Research
Audits, interviews and usability tests that find the exact step where people give up, before anything gets redrawn.
- Flow and funnel audits
- User interviews and testing
- Journey mapping
Design Leadership
Leading designers, setting a KPI per person, and running the stakeholder sessions where direction is actually decided.
- Team lead and mentoring
- Stakeholder facilitation
- KPI setting and design ops
Growth Design
Conversion work with a statistics habit: split tests, landing pages and onboarding tuned against time to value.
- A/B and split testing
- Landing page conversion
- Onboarding and activation
(04) Selected work
SELECTED WORK
01 / 04
FinTech
Neo
Cash
Most users abandoned the loan application before completing it.
+1050%increase in loan application completion
A business loan platform for MSMEs, rebuilt from broken to frictionless.
Real Estate / PropTech
Esti
lity
Their website had a 90%+ bounce rate. Visitors left within 4 seconds.
19%more leads closed via simplified onboarding
A gated-community management platform, designed system-first and shipped product-second.
Sports / Entertainment Tech
Pro
Football
Football fans engage passionately offline. The platform had no mechanism to capture that energy digitally.
2gamification systems designed
A gamified football platform where trivia is proof-of-knowledge, not just entertainment.
AI / SaaS
Worker
gen
The platform's onboarding was losing users before they reached their first value moment.
130stime to first value
An agentic AI marketplace, where business owners hire AI workers tailored to their needs.
(05) How I work
I designagainst anumber.
- 01
Frame the outcome
Run the stakeholder sessions first, agree what the business is actually trying to move, then set a measurable KPI against every person on the team. Two directions go to the room, not one.
- 02
Audit the evidence
Pull the existing flows apart and find where people genuinely leave. Interviews, usability runs, split tests on the landing pages. The data picks the problem, not taste.
- 03
System before screens
Tokens, components, patterns, documentation. Build the design system first and the twentieth screen costs a fraction of the first. At Estility that cut project timelines by 17%.
- 04
Measure, then say so
Ship it instrumented and read the numbers back: completion, churn, time to first value. A statistics degree is only useful if you are willing to publish the result either way.
FRAME
(06) Clients
TRUSTED BY
Fintech, proptech, sports and AI, across Lagos, the US and Australia. Teams keep me on because the work ships and the numbers move afterwards.
0+
projects delivered
0%
client satisfaction
0+
years designing
Workergen
Volta Charger
Estility Ltd
Neo Cash
Àjọpaw
DukaCards
(06.1) Recognition and milestones
- 2025Outstanding Performance AwardEstility Ltd, May 2025
- 2025+150% over targetVolta Charger Kickstarter campaign
- 202410+ products in 12 monthsDesign lead, Estility ecosystem
- 20245.1% to 18% retentionQuiver Finance, inside 8 weeks
- OngoingMentoring on ADPListProduct design and UX, by request
(07) Contact
I take on a small number of projects at a time. If the brief has a number attached to it, I am interested.